Originally posted by evo2k3 who ever said anything about ridiculously expensive wire, you paid 50 bucks for a 1/0 kit right? not sure what all a kit includes, but I would assume the wire and an inline fuse holder, mabey a distro block? I purchached from knukoncepts (not a name brand like you think of the two examples you used before, JL and stinger), got 25 feet, fuse holder and block for right around 75. I was never talking about outragous brands like stinger. Yes flexability is an issue, and I belive rangeman said something t the effect of "unless your useing it for more than 4 years" -- yeah I plan too, I ran 0 guage, I cannot see needed heavier duty than that in my future. So lets say you only replace it once, your at 100 bucks, while I remain at 75 -- there is always a trade off in quality because poorer quality does not hold up. I am glad you brought up the point because it makes me think even more about it, more strans will also dictate the wires durability, flexing wire tends to break it, however breaking 1/5000th of the wire, vs 1/24th of the wire holds a large difference. dont want to start another JL argument here, but I did buy the sub prior to hearing a XXX and a brahma (two main comepitors), with no regaurd for money I would still choose the W7, but yes it is expensive because of the name, but people do this all the time in the world, a name is a reputation, you build a reputation by making good products, not to be misunderstood that a company CAN make good products with out a reputation (after all they have to build the rep somehow). I wont even start to argue that you can hear a difference from my wire to yours, but mabey 4 years from now you will? If you plan on doing something new and replacing, I see no reason not to buy inexpenive, you have to look at your needs, its like buying a house with a different type of mortgage, is a fixed rate better than a ARM? For some it is, for others it is not. Now my argument has shifted somewhat to application, and mabey we see more eye to eye now?